Revival prototype

Proposed Private Content

Revival – Intro

( Robin & team : this content is a proposal we are working on with our Swedish revival backers: Handpicked. Please lend us your feedback and ideas to make this work for Slurp. This is an introduction, other chapters are in development. ) 

Transcript from Video:

Garage Wine Co. is an artisanal winery in the Maule in Southern Chile dedicated to reviving old-growth vineyards in marginalised rural communities.

We export our wines to a dozen established markets including Sweden with our partners: HANDPICKED  and in United Kingdom with Freixenet Copestick  (the folks behind Slurp).

I could go on and toot our horn about the wonderful wines we make and how well they are recognised by sommeliers and critics, but that isn’t what brings us together today.

When we began in the Garage, and we were trying to gain a foothold in Chilean wine, we were forced to take a different road, to build a different kind of company.

We were not visionaries, we simply did not have much of a choice. Established, growers in blue-chip Chilean wine werent interested in working with such a small winery— even less so when critics began writing about the wines.

So we went South to work in the vineyards, elbow to elbow with small farmers in the under-appreciated, much-maligned Maule valley.

We discovered that proper farming holds many secrets, not just to growing tastier fruit [ to make tastier wine ] , but also answers to a healthier community and healthier soils.

Long story short: we realised business can be a force for good and this… … this is what brings us together today.

 

The mainstream wine business wants more for less and they would have the small growers modernise. In the vineyards they would have them spray instead of cultivate, scale-up instead of focus, and above all reduce the cost of labour.

But the labour is precisely where you find the wisdom of farming passed down through the years. And that wisdom, is what unlocks the flavour.

We call this wisdom : f i e l d c r a f t . This project: Revival will be our next Fieldcraft Bottling.

Before I get to what we are doing on the farms in times of COVID : A little back ground

After the earthquake of 2010 . . .

[ Short sound bites with screen titles

– Ploughman Farmer bottle

– work grafting

  Nivaldo & Otelia

After the bushfires of 2017

[ Short sound bites with screen titles

– show vineyards as firebreaks

– bottle shot Phoenix

*** try and make these three bits like building blocks one led to the next led to what we are doing now … ***

Fast forward to 2020

Enter COVID:

early COVID texts :

It is no surprise that the impact of the pandemic has not affected people equally. In the South of Chile, something rather particular can be seen. Mainstream agriculture, like big business everywhere, scales up and contracts out.

It is not necessary for workers to have experience nor have any particular connection with the land. They are hired by contractors far away and for efficiency share long van rides with other hands from other towns– exposing them to C19 for little recompense.

Whats worse is that when the new high-density plantings are ready, the mechanised work will be done by a skeletal staff, and the locals— once veritable stewards of the vines, in these neighbourhoods will no longer be needed.

In the Garage, we believe firmly that old vines make tasty wine, but we shouldn’t get the cart in front of the horse.

It is not that old vines make good wine, but rather vines get old because they make good wine. So when we see old vines neglected because they are too small to fill a modern efficient truck, or they are too far from paved roads or … we don’t see a problem we see opportunity.

The last decade has been tough, but the old-vines have helped small farmers get on after a colossal earthquake in 2010 and then bushfires in 2017. You could say that this COVID bug is our third calamity in a decade so we have experience in making a plan and getting on with things…

 

to be continued…