August 7 – Lyn Farmer USA

Screenshot 2014-08-10 09.39.10  Excerpts from Lyn Farmer’s latest piece on his MOVI tasting in Santiago
…the quintet of vignerons offered a single wine from each of MOVI’s members and I have to say, I’ve rarely tasted a more consistently compelling portfolio. These wines are exciting…
…What is so stunning about MOVI’s success is that, in economic terms, the group’s wines account for only .05% of Chile’s export wine sales, and yet their impact is much greater than that figure would suggest. Wherever MOVI wines are sold, they become fully accredited Screenshot 2014-08-10 09.38.57ambassadors of Chile’s achievements as one of the world’s great producers…
…It’s important to understand that MOVI isn’t locked in a David and Goliath battle with the Chilean wine establishment. After all, I was introduced to MOVI by the organizers of Catad’Or, a competition sponsored in large part by the wine establishment. They wanted to give as complete a picture of the Chilean wine industry as possible, and it is true that the picture would be terribly incomplete without MOVI…

… It seems to me that MOVI is in fact viewed with covert pride by the establishment – it presents no threat to the commercial supremacy of the big players, and the group certainly sets a quality benchmark to which the others seem happy to aspire. And best of all, the group is making distinctive, exciting wines that are now becoming available in the U.S. I think it’s only a matter of time until that MOVI icon is understood as a guarantor of quality in the U.S. as well…

 
See full article here on Lyn’s website